{"id":38,"date":"2015-09-17T12:14:42","date_gmt":"2015-09-17T10:14:42","guid":{"rendered":"http:\/\/www.astana.es\/en\/?page_id=38"},"modified":"2015-09-29T13:22:16","modified_gmt":"2015-09-29T11:22:16","slug":"business-intelligence-for-marketing","status":"publish","type":"page","link":"http:\/\/www.astana.es\/en\/business-intelligence-for-marketing\/","title":{"rendered":"Business Intelligence for Marketing"},"content":{"rendered":"<h2>Design of a Dashboard to track the effectiveness of your on-line channels<\/h2>\n<p>Sector: <strong>Pharmaceutical<\/strong>; Duration: <strong>6 months<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Definition of metrics and KPIs to measure the performance of the e-marketing activities.<\/p>\n<p>Development of tools to obtain information and the creation of reports for management.<\/p>\n<p>The project was carried out with a very practical point of view, using standard, low-cost tools. The system allows for:<\/p>\n<ul>\n<li>Planning of your campaigns (activities, channels, budget,)<\/li>\n<li>Measuring of online contact points (by channel, by product, by therapeutic area,\u2026)<\/li>\n<li>Comparing the actual execution of the campaign against the plan.<\/li>\n<li>Obtaining the cost per interaction (by channel, by product, by therapeutic area,\u2026)<\/li>\n<li>Producing graphics and reports to inform to the different levels of the organization (product managers, brand managers, marketing directors, etc)<\/li>\n<\/ul>\n<p>Key factors for success were:<\/p>\n<ul>\n<li>Minimum impact on the tasks of those responsible for marketing.<\/li>\n<li>Availability of results for management from the start.<\/li>\n<li>Practical point of view and use of standard, low-cost tools.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Design of a Dashboard to track the effectiveness of your on-line channels Sector: Pharmaceutical; Duration: 6 months &nbsp; Definition of metrics and KPIs to measure the performance of the e-marketing activities. Development of tools to obtain information and the creation<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-38","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/www.astana.es\/en\/wp-json\/wp\/v2\/pages\/38","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.astana.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.astana.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.astana.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.astana.es\/en\/wp-json\/wp\/v2\/comments?post=38"}],"version-history":[{"count":0,"href":"http:\/\/www.astana.es\/en\/wp-json\/wp\/v2\/pages\/38\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.astana.es\/en\/wp-json\/wp\/v2\/media?parent=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}